Client Overview
Our client, a prominent thought leader in the personal finance and wealth creation space, needed to launch their latest book while growing their audience base. As a CPA-turned-coach, they help entrepreneurs build sustainable wealth through digital products, speaking engagements, and educational content.
The Challenge
The client faced several marketing objectives:
- Growing audience reach for a new book launch
- Driving pre-order sales with limited direct ROI potential
- Generating registrations for two Masterclasses and a Summit
- Building an email list for long-term engagement
Campaign Strategy
Uprise Social developed a multi-phase approach:
- Brand Awareness Phase
- $10/day foundation campaign
- Platform: Facebook and Instagram
- Duration: March 12th to June 20th
- Goal: Build retargeting pool and reduce lead costs
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- Lead Generation Phase
- Targeted both cold and warm audiences
- Focused on Masterclass registrations (April and May)
- Culminated in June Summit registrations
- Unique offer: $1,300 in free bonuses with $30 book pre-order
Results
Key Metrics
– Total Impressions: 590,410
– Accounts Reached: 171,680
– Video Thruplays: 75,251
– Post Engagements: 234,230
– Total Ad Spend: $1,175.68
Cost Per Lead Reduction
Warm Lead Costs:
– April: $7.46
– May: $4.59
– June: $2.69 (63.9% decrease)
Overall Lead Costs (Warm + LAL + Cold):
– April: $12.32
– May: $8.22
– June: $7.96 (35.4% decrease)
Additional Achievements
– Book reached #4 in business category
– Ranked #24 in all books
– Temporarily surpassed a major competitor in bestseller rankings
Key Success Factors
1. Consistent Brand Presence
– Daily $10 investment maintained momentum
– Built strong retargeting audiences
– Enhanced campaign efficiency over time
2. Strategic Budget Allocation
– Low daily spend maximized reach
– Focused on building warm audiences
– Optimized for cost-effective lead generation
3. Innovative Offer Structure
1. Combined book pre-order with valuable bonuses
2. Created compelling value proposition
3. Supported bestseller positioning goals
Conclusion
This Uprise Social case study demonstrates how a well-planned, low-cost Meta Ads strategy can deliver significant results. The campaign’s success lay in its patient execution and strategic audience building, proving that effective digital marketing doesn’t always require large budgets – just smart, consistent implementation.
Would you like to achieve similar results? Contact Uprise Social today for a consultation.