Challenge
A subscription box service offering monthly self-care products needed to establish market presence and grow their subscriber base. Key challenges included limited brand awareness and social engagement.
Our Strategy
Uprise Social implemented a two-phase campaign:
Phase 1: Brand Building
– Video views campaign targeting three distinct audiences
– Cost per view: $0.02
– Results: 22,297 video completions
– Testing showed strong performance across all audience segments
Phase 2: Traffic Generation
– Website traffic campaign with custom landing pages
– Cost per click: $0.33
– Results: 1,618 quality link clicks
– 6 organic conversions without sales campaigns
Campaign Performance
– 201.2% Instagram reach increase
– Engagement rate optimization through content refreshes
– Strategic budget scaling from $16 to $20 daily
– Built substantial retargeting pool
Key Success Metrics
– Video engagement at $0.02 per view
– Link clicks at $0.33 each
– 1,000+ website visitors
– Strong foundation for future sales campaigns
Client Testimonial
“Their expertise made a significant difference. The team handled everything, allowing us to focus on core business operations. Their ability to adjust strategy based on performance data was impressive.”
Conclusion
Through strategic Meta ad management, Uprise Social transformed the brand’s social presence and created a strong foundation for future growth campaigns.
Ready to achieve similar results? Contact Uprise Social for a consultation.